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Marketing and Promotions for Clubs

MARKETING & PROMOTIONS FOR CLUBS 


Students won't know what awesome things your Club is up if you don't tell them! 
Here's some great resources and tips to help you promote your club.

Can't find what you're after? Email the Clubs Officer on clubs@guild.curtin.edu.au 

The 2020 Clubs Mega Challenge is open now - check it out!
Jump to:
 
• Clubs Online 
• Getting Started Online
• Making Content
• Branding
• Promoting Club Events
• FREE Poster Printing
• Guild O-Day Stall tips
• Film & Editing workshop

Clubs Online 

Let's get creative and work together to build a vibrant digital community to support, encourage and entertain students!

Clubs Online Proposal form 
Alert the Guild of your Club run initiative and ideas through this form so we can offer assistance with digital promotion and collaboration. 

Digital Marketing Content Schedule 2020 template  
Use this template to help with your digital communications planning.

Resources for Online Engagement
Check out our shared Trello board of tools and apps for online engagement.
Feel free to add to this board and we encourage you to share your experiences you've had using these programs in the comment section on each card.
 


Getting Started Online 

Having at least one social media presence is essential for your members to engage with your club, learn about events and to encourage potential members to join. No one wants to join a club that doesn’t do anything!

We suggest creating a Facebook and Instagram account. These platforms are owned by the same company so it’s simple to share content between the platforms, meaning less work for you and more engagement opportunities for your members.

Don’t try to have a profile on every social media platform. Less is more!

Make sure your @username is the same of both profiles to make it easier for students to find you.
For example, the Curtin Student Guild is @curtinguild on both Facebook and Instagram. Tag us in your posts!

Use an official club email address when signing up so if the person who set up the account is no longer an active member of the club, the committee can still access the account for password resets.


Instagram 

We recommend your club uses Instagram to actively engage with students and promote your upcoming events. Tag @curtinguild in your posts and stories to get featured on the Curtin Student Guild account and reach more students!

  • Include ‘@curtinguild club’ in your bio so students recognise that you're affiliated with the Curtin Student Guild
  • Make sure you're posting regularly with updates about what your club is doing, upcoming events and memes!
  • Put a poll on your Instagram story to get students engaged
  • Put a question box on your Instagram story and answer in videos on your story

Check out this article on the basics of using Instagram!

Facebook 

Facebook is another great platform to use for promoting events and engaging with students.


Making Content 

Posting on social media
Consistency is key! Choose a rough schedule, a content style and stick to it.
Are you going to post once a week? Every few days? Every day?

Be authentic, not #influencer. Share your genuine updates from your club community and activities that you’ve been hosting. You are students talking to other students with a common interest. Don’t overcomplicate it.
Think of your student audience, write as if you're speaking to a real person.
 

Scheduling content
Plan and schedule your content ahead of time to reduce stress and ensure you're posting consistently. Having a monthly plan about the content you're going to post will greatly improve your overall engagement with your club.

Creating content
Canva is a free and easy to use editing program that you can create digital graphics using templates to post on social media. Make an account for the club and give access to the committee members that are responsible for making content.

Use your own photos when possible, it's more personal.
If not, use free stock images:

Create a style guide
Use the same fonts, similar colour palette and include your logo and the Guild logo on promotional materials. When you consistently use the same colours and logo, students will begin to recognise the content as belonging to your club. Branding guidelines shouldn't limit your creativity, refresh as needed but be consistent.

Need help choosing colours?

Content Ideas
Looking for ideas on what to post?

  • Introduce members of your committee
  • Do a giveaway, “tag a friend in the comments”, “Share this post for your chance to win”
  • Update on what your committee is working on
  • Ask members to share their thoughts on a topic
  • Host a FAQ where members send in questions

Getting followers
Send an email to your members asking to follow you on social media. Share the profile with your friends. Share the profile on your personal social media feeds and encourage people who are interested to keep updated there. 

If you’re an industry club, follow companies within your field. This could allow you to make valuable industry connections and networking partnerships for your members. Slide into their DMs, arrange a meeting, event or giveaway with them. You don’t know until you ask!


Guild Branding 

Guild-registered clubs and societies are required to include the Guild logo on any promotional material produced e.g. posters, banners, social media graphics, etc. This ensures that students recognise that you're operating under the Guild label.

Please use the Style Guide, particularly on posters, to ensure the Guild logo is being used correctly. 

Guild Style Guide & Logo

Do not:

  • distort the logo
  • change the colours
  • change the layout of the logo
  • change the font of the logo

Make the Guild logo visible against your background.
If you have a dark design, use the white Guild logo.

Your club logo
It should be simple, clean, recognisable and yours! Don’t make it too complicated.
Make your logo the profile photo on all of your social media accounts so that it’s easily recognised.


Promoting your Events 

Listing events on the Guild website
Any club committee member can self add an event to your club's listing on the Guild website.
You will require admin access before you're able to upload an event. Email the Clubs Officer on clubs@guild.curtin.edu.au to request admin access.

Once uploaded, your event will show on:

Already have admin access but can't remember the process? 
Contact the Clubs Officer or check out the website functionality guide.

Facebook event
Create a Facebook event to reach more students.
Find out how to create a Facebook event here.

Digital Promotions for Clubs Application form
Submit your application to get your event shared on the Curtin Student Guild and/or Curtin Tav Facebook pages.


FREE Poster Printing 

 

Due to COVID-19, Posting Printing is currently unavailable.

All Guild-registered clubs and societies can submit poster designs for upcoming events or campaigns to be distributed throughout the Guild Precinct in the Guild's weekly poster run.

  • Digital PDF of posters are submitted directly to the Clubs Officer on clubs@guild.curtin.edu.au
  • Posters must be A3 in size and portrait orientation
  • Colour is strongly recommended
  • The Guild's branding and poster guidelines must be followed

Submit Club Poster 
Club Poster Guidelines
Guild Logo and Style Guide
 


Guild O-Day Stall tips 

To understand the do's and dont's of Guild O-Day, take a look at our handy stall guide for tips on:

  • stall decorating
  • membership
  • giveaways
  • your club pitch
  • and much more!

Guild O-Day Stall tips


Film & Editing workshop 

This Film & Editing workshop will show you how to use film for digital engagement purposes using your mobile and apps. Arun Raj from the Digital Student Engagement team at Curtin walks you through how to make an engaging video with real life examples. With over a decade of experience in both the corporate and creative space, Arun is well versed in best practice with content creation and will walk you through the steps and questions you should ask yourself before and while you’re creating content for your audience.

This session was delivered at Curtin Connect on 9th March 2020.
View Film & Editing Workshop
 

Links referred to in the workshop:
Premier Pro tutotial video - For beginners

Motion graphicstemplates for Adobe Pro - Want to add some motion graphics to your videos — without After Effects?

Youtube audio library - Browse and download free music for your project

Bitly - Build and protect your brand using powerful, recognizable short links

Editing Software:
Adobe Creative Cloud Subscription for Students - Any issues, contact Curtin's Service desk on (08) 9266 9000

Lumen5 - Free video creator for content marketing

techradar. HitFilm Express - Create your own filmic masterpiece with this free video creation software

techradar. Lightworks - This powerful editing suite will help you create stunning videos, and it's free for home users
 


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